We have been engaged to identify a visionary and results-driven Commercial Strategy Director to spearhead market entry and expansion initiatives for our consumer electronics brand across Nigeria.

The ideal candidate will possess a robust track record in B2B and wholesale trading and a strong portfolio within the education sector, commercial businesses, and market traders. This senior leadership role demands exceptional strategic planning, stakeholder management, and market development skills to drive growth and position our brand as a leader in the Nigerian market.

As a Commercial Strategy Director in the Nigerian market, you will be responsible for spearheading market entry and expansion strategies for the consumer electronics brand, driving revenue growth, and establishing a robust presence across B2B, wholesale, and institutional sectors. Your key deliverables include developing and executing strategic plans to penetrate diverse market segments such as education, commercial enterprises, and market traders while building and managing a strong portfolio of clients and partners.

The candidate will oversee stakeholder engagement, negotiate high-impact partnerships with executive decision-makers, and ensure alignment with the brand’s organisational objectives. Additionally, as the business expands, you will lead cross-functional teams to implement innovative sales strategies, monitor market trends, and deliver actionable insights for continuous improvement.

To excel in this role, the candidate should possess strategic vision, exceptional leadership, and negotiation skills, combined with deep market knowledge and a proven track record in B2B consumer electronic sales and wholesale trading within the Nigerian market.  You should be able to demonstrate resilience, a customer-centric approach, and the ability to build and maintain influential networks are critical attributes for success.

RESPONSIBILITIES

 Market Entry and Expansion Strategy:

• Develop and execute a comprehensive market entry strategy to establish a strong footprint in Nigeria’s consumer electronics landscape.
• Identify and capitalise on growth opportunities across diverse market segments, including education, commercial businesses, and trading hubs.
• Business Development and Portfolio Management:
• Leverage an established network of clients, distributors, and market traders to drive product adoption and revenue growth.
• Build and maintain a robust network of distributors, wholesalers, and institutional partners in key sectors.
• Establish processes and systems to ensure the long-term success of the company in Nigeria, including customer retention strategies, and innovation pipelines.
• Stakeholder Engagement:
• Cultivate strong relationships with executive stakeholders, including decision-makers in the education sector and commercial organisations.
• Serve as the primary liaison between the company and key partners, negotiating contracts and ensuring alignment with business objectives.

Sales and Revenue Growth:

• Set and achieve ambitious sales targets by devising and implementing innovative commercial strategies.
• Achieve predefined sales and profitability objectives within agreed timelines.
• Monitor and analyse market trends, competitor activities, and customer feedback to refine sales approaches and maximise profitability.

Team Leadership and Collaboration:

• Lead cross-functional teams to ensure seamless execution of business strategies, including marketing, operations, and finance.
• Mentor and empower team members to achieve professional growth and align with organisational goals.

Market Intelligence and Reporting:

• Conduct in-depth market research to understand consumer behaviours, industry trends, and regulatory requirements.
• Prepare detailed reports and present insights to senior management, offering actionable recommendations for strategic decision-making.

EXPERIENCE REQUIRED

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
• Minimum of 8–10 years in commercial strategy roles, with a proven track record in B2B and wholesale trading within the consumer electronics industry or related sectors.
• An established network of contacts in the education sector, commercial enterprises, and market trading communities is essential.
• Strategic thinking and business acumen who demonstrates a level of innovation to capture a unique market
• Strong negotiation, communication, and relationship-building abilities.
• Proficiency in analysing market data and financial metrics.
• Demonstrated capability to lead teams, manage complex projects, and influence stakeholders at all levels.

Key Competencies

• Market Penetration Expertise: Deep understanding of Nigeria’s business landscape, cultural nuances, and consumer behaviours.
• Innovative Approach: Ability to identify unique growth opportunities and adapt strategies to dynamic market conditions.
• Customer-Centric Mindset: Focused on delivering value-driven solutions tailored to client needs.
• Result Orientation: A performance-driven professional with a passion for exceeding targets.